Since 1921. Dare to dip. Classic. American snacks. Open a bag of Wise Ridgies and let the party begin! These golden, ridged chips are extra crunchy and perfect for your favorite dip. No dip? They're also great right out of the bag. Dip or no dip. Ridgies rocks. Open up and share a bag. Whatever you're doing, everyone will have more fun when you bring along a bag of Wise.